Nathan’s Famous worked with an agency for traditional media, PR, and organic social media. Nathan’s Famous wanted to make a foray into paid social media advertising on Facebook and Instagram, and wanted to do so in a cost-effective manner.
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Sticky’s used an online ordering provider that enabled measurement both on the web and through a mobile application. The company had run some basic ads including boosting posts and trying to drive traffic to specific locations, but was looking to leverage Targetable to drive further, hyper-local awareness to their stores including markets outside of NYC.
Sweetberry had setup online ordering with a platform that had the ability to communicate with Targetable to enable online attribution. Sweetberry had some history running ads, but had not yet connect them to their online platform to understand online effectiveness.
Mo' Bettahs partnered with Targetable to implement a grand opening playbook for their new locations. This approach turned a standard grand opening into a huge event with lines down the block and around the corner. The best part, Mo' Bettahs spent just minutes approving the marketing plan and Targetable handled the rest.
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